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In 2001, Harmonie S.A., an investment group headed by Taiwanese media giant Mrs. Shaw-Lan Wang, bought the Lanvin brand from L’Oréal, and Elbaz was appointed as Artistic Director of the brand. He revamped the entire brand image, introducing the forget-me-not blue packaging, which is now synonymous with the Lanvin name. Elbaz updated the brand with his vision of feminism, with girly silhouettes, fluttering ruffles and his signature grosgrain ribbon trimming (all of which has been copied extensively on the fast fashion scene). His sensitivity towards fabrics and hardware meant the luxurious touch of Lanvin details were recognizably an Alber Elbaz design.
Besides being gifted in the realm of fashion, his fun and flirtatious art sense is equally celebrated. He has created his own world through his sketches of kissy-faced, bright-eyed glamazons – muses that inspire his own designs. This cycle of being influenced by his own creations might be the reason why Elbaz has truly created something fresh and wonderfully unique during his time at Lanvin, truly immersed in his imaginary world. From the runway to the dollhouse, to even illustrating for singer Mika’s EP “Song for Sorrow”, Alber Elbaz will be a name forever linked to the Lanvin brand, and as renowned Fashion Editor Suzy Menkes says: "Elbaz is every woman's darling.” We’re all eagerly waiting for your next move; the best is yet to come. Text: Kieran Ho