Amanda Cheung

Amanda Cheung is driving creativity and innovation in fashion, retail, hospitality, and beyond. A Cambridge and HEC Paris graduate, she spearheaded impactful projects as Managing Director of First Initiative Foundation (FIF). 1. Her entrepreneurial flair shines through the founding of her creative agency Wild Child Creatives, as well as GOKAN, a renowned cocktail bar fostering mixology talent she co-founded. Recently, she recently took on an exciting project working with her family’s industrial bakery Garden. Through FIF, Amanda champions arts, education, and community welfare while promoting Hong Kong’s culture globally. Passionate about art, wines, and travel, she consistently supports emerging talents and fosters creative endeavors.