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<p class="p1"><strong>九月底，美國「快時尚」品牌 GAP 在美國網站發售 <span class="s1">YEEZY GAP </span>的聯名合作衛衣，並以 <span class="s1">90 </span>美元 (約 <span class="s1">700 </span>港元) 的售價發售。 表面無甚了了的簡單設計衛衣，卻在一小時內全部被瘋搶售罄。時尚界對此單品有褒有貶，<span class="s1">700 </span>港元的普通衛衣也實在令本來 GAP 的大眾客戶群所詬病。但，此合作的商業價值，絕對不能忽視。就在開賣日前後，<span class="s1">GAP </span>的股價上漲了百分之六。</strong></p>
<p class="p1"><em>Text：盧銘恩 (方土房地產行政總裁)</em></p>
<p class="p1"><span class="s1">Kanye </span>的 <span class="s1">YEEZY </span>去年 <span class="s1">6 </span>月宣布與 GAP 簽署了一項為期 <span class="s1">10 </span>年的合作協議，GAP 當天收盤股價就錄得 <span class="s1">18.8% </span>的漲幅，一度更見 <span class="s1">42% </span>的漲幅，公司市值飆升至 <span class="s1">45 </span>億美元，上漲了 <span class="s1">7 </span>億美元，創下至少 <span class="s1">40 </span>年來的最大漲幅。投資者用行動證明加持了這個重磅商業合作。根據瑞銀的分析，<span class="s1">Kanye </span>與 a<span class="s1">didas</span> 合作之 <span class="s1">YEEZY </span>運動鞋業務估值為 <span class="s1">32 </span>億美元，而和<span class="s1"> GAP </span>公司的服裝業務估值則為<span class="s1"> 47 </span>億美元。</p>
<p class="p1"><span class="s1">Kanye </span>在 <span class="s1">YEEZY </span>與 <span class="s1">GAP </span>的合作模式裡，<span class="s1">Kanye </span>保留了<span class="s1"> YEEZY </span>品牌的獨家所有權和創意控制權，以<span class="s1"> YEEZY GAP </span>品牌設計和銷售男士、女士和兒童服裝，<span class="s1">GAP </span>將銷售額與 <span class="s1">Kanye </span>分成，作為特許使用費，另加潛在股份作回報，但雙方也可以選擇在 <span class="s1">5 </span>年後是否繼續合作。</p>
<p class="p1">外界認為，保守的 GAP 此舉也算是突破，估計被 <span class="s1">YEEZY </span>與 <span class="s1">adidas </span>在疫情逆市仍然可以增長賣出 <span class="s1">13 </span>億美元的球鞋之驕人業績所吸引。另外當然也希望為 <span class="s1">GAP </span>的業務瓶頸發展注入新的動力，近年<span class="s1"> GAP </span>的財務狀況也強差人意，<span class="s1">2019 </span>年的淨收入同比下降 <span class="s1">65%</span>，關閉二百多家的實體門店，以減低大概 <span class="s1">3 </span>億美元的成本支出。<span class="s1">2020 </span>年受疫情重創，上半年的股價更蒸發了 <span class="s1">40 </span>億美元。</p>
<p><img loading="lazy" class="alignnone wp-image-80912 size-full" src="https://prd-cdn.jessicahk.com/wp-content/uploads/2021/11/02182109/4.jpeg" alt="" width="800" height="800" srcset="https://prd-cdn.jessicahk.com/wp-content/uploads/2021/11/02182109/4.jpeg 800w, https://prd-cdn.jessicahk.com/wp-content/uploads/2021/11/02182109/4-300x300.jpeg 300w, https://prd-cdn.jessicahk.com/wp-content/uploads/2021/11/02182109/4-150x150.jpeg 150w, https://prd-cdn.jessicahk.com/wp-content/uploads/2021/11/02182109/4-768x768.jpeg 768w, https://prd-cdn.jessicahk.com/wp-content/uploads/2021/11/02182109/4-120x120.jpeg 120w" sizes="(max-width: 800px) 100vw, 800px" /></p>
<p><span class="s1">GAP </span>設想 <span class="s1">YEEZY GAP </span>在 <span class="s1">2023 </span>年銷售額將超過<span class="s1"> 10 </span>億美元。對比 <span class="s1">2019 </span>年 <span class="s1">GAP </span>品牌 <span class="s1">46 </span>億美元的總銷售額，<span class="s1">10 </span>億美元的預期銷售額已經相當舉足輕重。此合作除了得到品牌光環，並帶動銷售增長，更能令 <span class="s1">GAP </span>現有客戶對品牌的支出，產生更多正面的影響，並希望可以吸引更多新客戶或是引起長期客戶回到他們的商店作消費。</p>
<p><span class="s1">2021 </span>年的首半年，<span class="s1">GAP </span>的股價又再上漲超過 <span class="s1">64%</span>。跨品牌合作，無疑會是商界的一個走向，甚至是成為一些奄奄一息的企業之最後一根稻草。雖然 <span class="s1">Kanye </span>的 <span class="s1">YEEZY </span>算是一個很特殊的成功例子，而 <span class="s1">GAP </span>與之合作的契機也充滿歷史緣份等沿革，但各界別的跨行業跨品牌的合作，或會在後疫情生活上刺激消費，成為帶動商業價值的良方。</p>
<p><img loading="lazy" class="alignnone wp-image-72543 size-medium" src="https://prd-cdn.jessicahk.com/wp-content/uploads/2021/01/18154145/LEO_Profile_SMall-300x300.jpg" sizes="(max-width: 300px) 100vw, 300px" srcset="https://prd-cdn.jessicahk.com/wp-content/uploads/2021/01/18154145/LEO_Profile_SMall-300x300.jpg 300w, https://prd-cdn.jessicahk.com/wp-content/uploads/2021/01/18154145/LEO_Profile_SMall-1024x1024.jpg 1024w, https://prd-cdn.jessicahk.com/wp-content/uploads/2021/01/18154145/LEO_Profile_SMall-150x150.jpg 150w, https://prd-cdn.jessicahk.com/wp-content/uploads/2021/01/18154145/LEO_Profile_SMall-768x768.jpg 768w, https://prd-cdn.jessicahk.com/wp-content/uploads/2021/01/18154145/LEO_Profile_SMall-120x120.jpg 120w, https://prd-cdn.jessicahk.com/wp-content/uploads/2021/01/18154145/LEO_Profile_SMall.jpg 1106w" alt="盧銘恩, 方土房地產, MONEY, Investment, 投資, 房地產," width="300" height="300" /><br />
<strong>盧銘恩<br />
方土房地產行政總裁</strong><br />
方土房地產有限公司是方土控股全資附屬公司，是一家精品房地產投資開發商，對全球精品房地產項目進行投資、收購、開發以及籌措專屬的房地產投資基金，並配合房地產科技為傳統房地產項目帶來創新及增值。</p>


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Kanye West X GAP 的品牌價值

<p>當波鞋品牌與潮人明星crossover不再是新鮮事時，要如何在云云聯乘限量品之中，找一對真的值得投資的呢？方法其實很簡單，只要你見到城中潮人與時裝達人都對之趨之若鶩的話，自己鞋櫃也收藏一對準沒錯。</p>
<p>只是，他們看得上眼的，又豈會是量產型的普通款色。乘著年終聖誕期，各大品牌又開始推出限量潮鞋了。波鞋迷，又是排隊搶扣心頭好的時候了。</p>
<p><img src="https://prd-cdn.jessicahk.com/files/BLUETINT-01_PR_300_4000x2976.jpg" title="波鞋迷召喚！年末必搶限量潮著crossover" class="paragraph-image" alt="波鞋迷召喚！年末必搶限量潮著crossover"/></p>
<p><strong>壓軸Yeezy&nbsp;憑身份證率先訂</strong><br />
繼出爐不久的Yeezy Boost 350 V2 鮮黃及灰色後，adidas Originals又再同美帝潮rapper Kanye West推出新色了。這款年終壓軸登場的Yeezy Boost將變成Blue Tint（淺藍色），建議零售價為$2,200，12月16日才會於全球發售，不過只要你年滿13歲，又持香港身份證，就可於今日（12月11日）中午12:00 至&nbsp; 12 月 13日上午11:59 期間登入 <a href="http://reg.adidashk.com">reg.adidashk.com</a>，網上登記預購。</p>
<p>&nbsp;</p>
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<style type="text/css">#foogallery-gallery-98 {display:none; }</style><style type="text/css">#foogallery-gallery-98 {display:none; }</style>Yeezy Boost 350 V2 以優質材質製作，彰顯adidas的尖端科技以及Kanye West 對美學的追求。Yeezy Boost 350 V2 以Primeknit構成鞋面，配以鞋身的劃痕圖案及‘SPLY-350’字樣、鞋身中間的鮮明縫線及鞋踭扣，展現反傳統的破格精神。Boost中底更提高了超卓的耐磨度、緩震及反應力。<br />
<img src="https://prd-cdn.jessicahk.com/files/Q417_574_RicardoSeco_Pack1_Photography.jpeg" title="波鞋迷召喚！年末必搶限量潮著crossover" class="paragraph-image" alt="波鞋迷召喚！年末必搶限量潮著crossover"/></p>
<p><strong>574不死部落風</strong><br />
雖然到今時今日已分不清New Balance的中譯名應該叫紐巴倫，還是新百倫，總之叫New Balance就沒錯了。</p>
<p>有留意NB的，都知道墨西哥時裝設計師Ricardo Seco過去4季都已將NB的波鞋變身充滿墨西哥部落風的鞋履，取代5吋高跟鞋，更引起波鞋應否走上國際時裝舞台的討論。乘著這陣crossover潮流，New Balance今年與墨西哥時裝設計師Ricardo Seco正式合作推出574聯乘系列，是繼4季有得睇無得買系列後，首次作公開發售的合作。</p>
<p>出生於墨西哥的Ricardo，今次以「Huichol」和「Wixárika」部落的傳統藝術為設計靈感，以繽紛的珠珠拼成鞋身的圖案，藉此向老家的多元的藝術和設計文化致敬。中底採用舒適緩震的ENCAP科技，鞋身、加厚的鞋舌和壓印N字logo均採用黑色優質Nubuck皮革製作，而鞋墊和隨鞋附送的掛帶均備有雙方的品牌名稱，鞋盒亦印上啟發自鞋身珠子設計的圖案，以突顯是次聯乘所採用的元素。 </p>
<p>Text: Goosie Lam</p>
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波鞋迷召喚！年末必搶限量潮著crossover

Kanye West

JESSICA 會員

Kanye West